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Download the PDF programme for Advanced Cable Middle East 2018


Gold Sponsor


UL Wire and Cable provides testing and certification services for over 70 different categories of wire and cable product categories to national and international standards.  Our services aim to address the needs of manufacturers, installers, brand owners, retailers, regulatory bodies, and consumers on safety, performance assessment and verification, environmental impact evaluation, regulatory compliance and global market access.

We continue to extend UL’s capabilities and services to meet our customers’ increasing needs. Our goal is to help our customers rapidly develop and launch safer, superior products and meet the shifting requirements of a changing world.

To learn more about us, visit UL.com.
Silver Sponsors


CESI is a world leading technical consulting and engineering company with 60 years of experience operating in several areas including Transmission and Interconnections, Smart Grids for Distribution, Renewables, Testing, Certification and Quality Assurance.

With an annual turnover of over 120 million Euro, CESI operates in more than 40 countries around the world, with a total network of 1,000 professionals. The company’s key clients are governmental institutions, regulatory authorities, major utilities, Transmission System Operators (TSOs), Distribution System Operators (DSOs), generation companies, manufacturers, system integrators, financial institutions and international electromechanical and electronic manufacturers.

CESI is a fully independent joint-stock company with main premises in Milan, Berlin, Mannheim, Rio de Janeiro, Dubai and Abu Dhabi.



About DNV GL

Driven by our purpose of safeguarding life, property and the environment, DNV GL enables organizations to advance the safety and sustainability of their business. Operating in more than 100 countries, our 16,000 professionals are dedicated to helping our customers in the maritime, oil & gas, energy and other industries to make the world safer, smarter and greener.

In the energy industry

DNV GL delivers a unique customer experience by uniting the strengths of DNV, GL and KEMA laboratories. Our energy experts around the world take a broad view to support your business, and to enable a safe, reliable, efficient and sustainable energy supply. From KEMA Type Test Certification to power systems planning, regulatory compliance, renewables integration and sustainable use, we have you covered. When experience matters, trust DNV GL’s 150-year heritage of integrity, impartiality and innovation.

Associate Sponsor


Borouge is a leading provider of innovative, value creating
plastics solutions. A joint venture between the Abu Dhabi
National Oil Company (ADNOC), one of the world’s
major oil and gas companies, and Austria based Borealis,
a leading provider of chemical and innovative plastics
solutions, Borouge is a groundbreaking joint venture at the
forefront of the next generation of plastics innovation.
With its base in the United Arab Emirates and Marketing
& Sales head office in Singapore, Borouge employs more
than 3,000 people representing over 40 nationalities and
serves customers in 50 countries across the Middle East,
Asia and Africa.

Borouge is expanding its commercial and logistics
network in the Middle East and Asia and investing in its
Innovation Centre in Abu Dhabi and R&D Application
Centre in Shanghai. Focused on our company mission,
Value Creation through Innovation, we ensure that our
customers throughout the value chain, around the world,
can rely on differentiated products and reliability of supply.
Borouge is committed to the principles of sustainability
and is a signatory of the chemical industry’s Responsible
Care® Global Charter. Together with Borealis, Borouge is
proactively addressing the world’s water and sanitation
challenges through the Water for the World™ initiative.
For more information on the company and its businesses,
visit www.borouge.com

Doha Cables

Elsewedy Electric

Elsewedy Electric

Reel Steel



Founded in 1936 in Bologna (Italy), SAMP and its subsidiaries located in China, the USA, Russia and India is the only company worldwide able to provide customers
with the complete wire and cable process chain.

The product portfolio includes rod breakdown lines for copper, aluminium and alloys, drawing machines, annealers, spooling and coiling solutions, bunchers, payoff
solutions, insulation and sheathing lines.


Madem Reels

Madem Gulf Industries is the leading nailed wooden
reels producer in Middle East. Madem Group has forests,
sawmill and manufacturing plants in Brazil Spain and
Bahrain with more than 400 employees and produces
more than 400 containers/trucks of knock down reels per
month. All Madem Gulf drums are made with renewable
Pine and green stamped www.PEFC.org the drums are HT
(Heat Treated) ISPM 15 and Kiln Dried. Today the Madem
name represents over 65 years of industry experience.
The Madem team constantly strives to build trust and
confidence by offering customers a superior quality
product having all units certified ISO 9000 and ISO 14000.
Industry Partners

Arab Cable Manufacturers Association – ArabCab

As of 2012 Arabcab now includes over 45 members in 14 Arab states, the yearly gross production value of these companies exceeds $10bn yearly. This is due to the high demand of different types of cable and wire to cover the needs of housing, industrial and service projects in all Arab countries.

The federation intends to gather the Arab leaders of this industry through holding an annual convention that all members participate in, as well as all Arabic and non-Arabic federations, companies and association that has an interest in the subject. The first conference was held in the Kingdom of Bahrain and dealt with the banking and financial challenges facing the industry, since then 7 more conferences we’re held in Morocco, Jordan, UAE, Egypt, Lebanon, Spain and most recently Morocco. In September 2005 the Bahrain council of ministers approved the welcoming of the ACMA general secretariat as a permanent headquarters in the Kingdom of Bahrain. That last conference was held in Marrakech- Morocco and dealt with the electrical infrastructures in the Arab world and featured a wide array of speakers and discussions over the subject matter as well as other matters of interest to the conference attendees, The 9th Arabcab conference will be held in Abu Dhabi on September 2013, and will deal with the issue of Housing in the Arab World.


International Wire & Machinery Association

The International Wire and Machinery Association – the world’s largest and most influential corporate membership association for the wire, cable and wire product industries – has more than 300 member companies in 50 countries worldwide.

Member companies benefit from a wealth of experience in new technology, education and growth through a unique range of benefits, services and events. A not-for-profit making trade association, the IWMA is ideally placed at the head of a vast multi-national industry.

In addition to a range of benefits to becoming a member, the IWMA publishes ‘Wire & Cable News’ twice a year – allowing companies the opportunity to promote their business free of charge in a publication that is read worldwide and distributed freely at industry events and exhibitions.

Media Partners


EuroWire is the international magazine for the wire and cable industries.

Published six times per year, EuroWire magazine covers technological developments concerning wire and cable manufacturing methods, production machinery and processing equipment. In every issue we report on specialist areas of wire and cable manufacturing.

With its multi-lingual editions, EuroWire enjoys an increasing and unrivalled readership across Europe, the Americas, and internationally, being understood by a wide audience who are able to enjoy the content in the language of their choice.

EuroWire magazine is present at all the leading international industry trade fairs and makes essential reading for wire and cable technologists.



The international online fair of metal manufacturing and processing. Wire, tubes, coils, bars, fasteners, springs and much more. Online since 2001.

The absence on Internet of an international meeting place, a unique, and above all independent portal about the world of metalworking (drawing, rolling, extruding and fasteners), and the need expressed by many of a means of communication and advertising like this one, give rise to the network expometals, the first online exhibition of the field, from raw materials to finished products.

The platform, now in its third release, was made on the basis of an in-depth sector study, after which the project participated in the competition "Vinci" at the University Politecnico of Milan. After 10 years the portal is always in constant expansion, not only in content but also from the structural point of view, thanks to the work of a young and dynamic staff, combined with the suggestions of the exhibiting companies.


Swiss Arab Entrepreneurs

Swiss Arab Entrepreneurs (SAEs) is the first social business platform dedicated to Swiss entrepreneurs looking to do business in the vibrant Middle East and North Africa region and vice versa. Designed to equip investors with the right tools and information for faster and better decision-making, it also acts as a podium for connecting and sharing vital information with your peers, while enhancing your professional network and business relationships.

From Small and Medium Enterprises (SMEs) to aspiring entrepreneurs, business owners and even startup enthusiasts, everyone is welcome to join the platform.

The platform provides investors from both sides of the negotiating table to gain comprehensive insight into potential investment opportunities and high growth markets by economic sector.

Our ultimate goal is to cultivate a virtual network of business entrepreneurs from the Arab world and beyond and empower them with the tools to develop the best and most efficient business strategy in an increasingly competitive business


Wire and Cable Asia

A leading wire and cable trade magazine, Wire & Cable ASIA is available six times each year in both English and mandarin Chinese.

Wire & Cable ASIA has a closely controlled international circulation across the wire and cable industry in North and South East Asia, effectively penetrating the Chinese speaking markets.

Every issue of Wire & Cable ASIA contains the latest wire and cable industry news from around the globe, reports on new technological developments, a section covering the Indian wire and cable industry, new machinery and equipment for the production and processing of wire, cables and fibre optics, regular topical features covering information about wire, cable, fibre optic production and processing, detailed information on the major international wire and cable trade fairs, as well as in-depth technical articles by world renowned authors and industry specialists.

With its bilingual issues, Wire & Cable ASIA has a unique and increasing distribution across Asia and the rest of the world.

Website: www.read-wca.com

Wire & Cable India

Covering the full spectrum of wire and cable industry, WIRE & CABLE INDIA magazine aims to serve as a one-stop platform for news and information about wire and cable industry – new developments in the industry, who’s who of the industry and the challenges faced by the industry.

Targeted at wire and cable manufacturers, processors, distributors, wire and cable engineers, and end users, the magazine is the only publication in the Indian subcontinent that not only provides people with valuable information about wire and cable industry worldwide but also acts as an effective advertising platform for wire and cable products. The magazine owes a major part of its popularity to the latest industry news it gives to its readers, its consistency in presenting interesting profiles of leading industry personalities and thought-provoking features on sector-specific issues and its strong online presence. No wonder the magazine enjoys a wide and loyal readership and a long-term relationship with advertisers across the world.

The print magazine is supported by e-magazine (emagazine.wirecable.in), E-newsletter and website (wirecable.in). With a circulation of over 17,000 copies, the magazine is widely read by wire and cable manufacturers, processors, distributors and end users.

Further the magazine’s initiative Cable & Wire Fair grew by 2.5 times in 2017 and will be further 1.5 bigger in 2019 to be held in New Delhi, India from 6 to 8 November 2019.