AdBlue Forum: 25 June

Session 1: European AdBlue® Market Forecast
09:00	Chairman’s introduction Alan Cardew, Managing Director, Bott AdBlue Filling Systems
09:10	Opening Keynote – How will the future application of SCR technology in commercial vehicles and off-road machinery impact the demand for AdBlue®? How are different types of commercial vehicles preparing to meet Euro VI emissions standards? What are the key technologies for off-road machinery to meet future emissions standards? Assessing the potential and effectiveness of applying SCR to commercial vehicles and off-road machinery to reduce emissions Analysing the changing demand for AdBlue in view of Euro VI and Tier/Stage 4 Meinrad Signer, Deputy General Manager, Iveco Motorenforschung AG – Fiat Powertrain Technologies
09:40	Analysis: AdBlue and DEF – Opportunities and challenges How far has the European AdBlue and SCR market developed? How are international urea prices and distribution costs expected to affect AdBlue® markets What predictions can be made about peak AdBlue® supply and demand in Europe and where the market will be by 2012 Prospects for DEF in North America Tim Cheyne, Managing Director, Integer Research Ltd.
10:10	Where will the global opportunities for AdBlue supply be over the next decade? Forecasting peak AdBlue® demand in Europe and mapping market growth Where will the emerging markets be and what will be the main barriers to entry How can urea suppliers contribute to the continuous efforts to develop a sustainable AdBlue® supply infrastructure? Teun de Bruijn, President, GreenChem
10:40	Networking activities and morning refreshments
Session 2: Ensuring AdBlue® quality in a mature European market
11:30	Case study: VDA’s AdBlue® quality measures and understanding new requirements of AdBlue® infrastructure for passenger cars The need for new measures to ensure AdBlue® quality and key difficulties in the continuously growing European market Considerations and the implementation of new quality measures Understanding the associated audit programme The requirements of AdBlue® infrastructure for passenger cars Dr. Jakob Seiler, Technical Specialist, Leader of AdBlue working group, German Association of the Automotive Industry (VDA)
12:00	Panel discussion – Ensuring AdBlue® quality in the European market:With more new AdBlue® producers in the market, it is crucial for end-users to ensure the quality of AdBlue® from various suppliers. This panel provides the opportunity for all stakeholders in AdBlue® business to share their views on this issue and discuss new VDA measures, AdBlue® sensor technology and standards for assurance and enforcement of AdBlue® quality.Moderator: Tim Cheyne, Managing Director, Integer Research Ltd. Dr. Jakob Seiler, Technical Specialist, Leader of AdBlue working group, German Association of the Automotive Industry (VDA) Jean-Luc Pradal, Executive VP of Sales & Marketing, GPN Teun de Bruijn, President, GreenChem Bert van Tilt, Air1 Program Director Europe, YARA
12:45	Networking lunch
Session 3: Developing SCR infrastructure for the growing European markets
14:30	Case study: Creating the first AdBlue® network in Spain and looking at AdBlue® improvements From Euro V to Euro VI: increasing the availability of AdBlue® in Spain How can AdBlue® quality become better? Future development: standardisation of AdBlue® Jose Alfonso Fernandez de Gabriel, Director of Business Development, Repsol
15.00	Panel discussion – Challenges to the AdBlue® industryand AdBlue® infrastructure in Eastern Europe and other emerging markets: What storage equipment, transport infrastructure, personnel training, and testing devices will be needed to ensure AdBlue® reaches the customer in the right condition? Also, how much risk is there of contamination from incorrect handling and storage of AdBlue®? This panel discussion will identifying these challenges as well as the commercial opportunities for equipment and service providers particularly in Eastern Europe and other emerging markets. Juha Jokinen, Director, Business Development & Projects, Yara Alan Cardew, Managing Director, Bott Filling System Gediminas Vasauskas, Development Manager, Gaschema Andreas Frisch, CEO, Horn GmbH & Co. KG
15:40	Networking coffee break
Session 4: Diesel Exhaust Fluid (AdBlue® ) market in the US
16:20	Case study -Introducing American Petroleum Institute’s Diesel Exhaust Fluid Certification Program Why API established its DEF Certification Program? API’s role and the program’s benefits: how the program helps to ensure availability of DEF meeting industry-recognised standards; helps to reduce NOx emissions; provides rigorous monitoring of API-certified products in marketsplace DEF standard and program requirements Application of the API DEF Certification Mark Understanding API DEF Audit Program Kevin Ferrick, Licensing Program Manager, American Petroleum Institute
16:50	Case study -How has the DEF supply infrastructure in the US been adapted to accommodate the commercial vehicle market? Looking at the current US DEF supply infrastructure and how it is developing to meet the 2010 diesel emissions standards Identifying key market drivers affecting the way DEF is supplied Where are the key business opportunities in developing a DEF infrastructure in the US? Chad Dombroski, Director Air1, Yara North America
17:20	Chairman’s closing remark

Networking login for delegates

Start meeting other attendees now!
3 Day Conference Programme
Testimonials

‘The conference overall was excellent, would definitely re-attend.’ — Cummins Ltd
Some past attendees
- FedEx
- Volvo Truck
- IVECO
- BMW
- Cummins
- Nippon Kasei
- Continental
- Mitsubishi
- Daimler
- Clean Diesel Technologies
- Total
- Nissan Diesel
- Royal Dutch Shell
- Yara
- BASF
- General Motors
- Johnson Matthey
- Beiqi Foton
See full list…

Gold sponsor

Silver sponsors

Associate sponsor

Exhibitor

AdBlue sponsor

Endorser

Media Partners

Expert speakers