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The market potential of non-road mobile machinery in India is huge. The Indian tractor industry is currently thelargest in the world, with an expected robust sales growth rate of 10% in 2012. The Indian constructionequipment section is also very strong, at present the fifth largest CE market in the world growing at an annualrate of over 40% and tipped to become the second largest CE market by 2015. However, the non-roadmachinery industry is facing a big challenges posed by Bharat (CEV) Stage IV emission standards and Bharat(TREM) Stage IV standards expected to come into force nationwide in the same time in 2015/16. This wouldpush the OEMs need to identify the optimal emissions control solutions to meet more stringent emissionsstandards soon. Meanwhile, in order to remain competitive, the OEMs also need to improve fuel economy oftheir low emissions machinery to drive down fuel cost for customers. What have the non-road machinerymanufacturers done to prepare for these challenges? This panel will invite leading industry players to discussthe key market developments and strategies in the lead up to Bharat Stage IV.

Panelists

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